Seduction Principles

The power to attract others, to cast them under a seductive spell, to get them to fall in love with you or your work of art or your business, is not a special trait reserved only for a select few. Attractiveness has nothing to do with wealthy, popularity, incredibly talent, or good-looks. Rather, it depends on your ability to hone a few simple principles of human psychology.

The following five principles, derived from the work of Robert Greene, detail how to use seduction to increase your influence over others.

[Note: this page is only an introduction to these principles. Read Greene’s work to get a fuller grasp of how to apply them in your own life.]


Find out what makes you (or your art, or your business, or your ideas, etc.) attractive to others and develop that trait more fully. In addition, find out what traits you have that may turn people off from people and strive to eliminate them.


Choose the target – a person, audience, market, etc. – that will challenge you, that excites you, and that will yield the most reward. Take care not to choose someone who will be a drain on your energy – for they are the ones who select you, and not you them.  


Focus your energy on others – on giving others pleasure – rather than trying to get something in return. Be generous with your time, effort, and money.


Study the people you want to seduce. Find out what makes them tick. Pay attention to details – what they say, what they wear, how they act or talk. Use this knowledge to build rapport, surprise them with gifts or occasions, or construct the right words to influence them.        


Never try to influence others directly. Focus instead on presenting people with pleasurable possibilities. Use non-verbal communication (body language, physical touch, attractive images, sweet sounding voice, etc.) to reinforce this presentation.